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About HELYA
About Helya
Founded by Moroccan designer Helya, the brand brings a unique modern twist to traditional Moroccan clothing. Specializing in caftans, gandouras, and kimono-style gowns, Helya combines fine fabrics, bold colors, and intricate handmade details that celebrate feminine elegance and Moroccan heritage.
From daily elegance to ceremonial wear, Helya’s designs empower women to shine with authenticity and grace.
Whether for weddings, Eid, or everyday elegance — Helya’s designs are worn with love and grace, across Morocco and around the world.
“My dream is to make every woman feel like royalty in her own story.” — Helya
Ready to help you
Our Team
Jerry Hill
Designer
Roger Jones
Manager
Bianca Oliver
Consultant
Mike Miller
Stylist
Where Tradition Meets Elegance
Helya Beldi is more than a fashion brand — it is a celebration of Moroccan heritage through contemporary design. Founded by Helya, a passionate Moroccan designer, the brand brings a fresh touch to traditional garments such as caftans, kimonos, and gandouras, blending modern elegance with timeless craftsmanship.
Shop The Latest Curated Collections
Discover our newest arrivals, meticulously handpicked to inspire your next signature look. From timeless elegance to contemporary chic, explore pieces that seamlessly blend Moroccan charm with modern sophistication, designed to elevate your personal style.
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